Five months of Meta lead-generation campaigns across thirty-seven residential communities, with a cost per lead that held its ground the whole way.
Prepared for PRE/3 Real Estate Management · Reporting period: March 2 – July 14, 2026
PRE/3 manages leasing across thirty-seven residential communities, the kind of business where results come less from a clever campaign concept and more from showing up in front of the right renter every day, without the cost of doing so creeping upward. Starting in early March 2026, that's what this program was built to do on Meta: lead-form ads, one objective across the board, and a single scoreboard (cost per lead) watched closely enough to keep it honest as the budget grew.
That discipline showed up as eighty-nine campaign builds behind those thirty-seven properties, each periodically refreshed with new creative or a new audience rather than left to fade.
This is the same loop laid out on the main site's How It Works: Nabo builds the creative, launches the campaign, and manages it. Here, applied to thirty-seven properties at once, it's also what "optimized monthly rotations" (from Nabo's Paid Online Advertising offering) looks like in practice, not just as a phrase.
The program moved from a small March pilot to full deployment by early summer. What's worth noting isn't the scale-up itself (budgets always go up when something is working); it's that click-through rate never drifted far from where it started, even as monthly spend grew from just over a thousand dollars to nearly fifteen thousand.
| Month | Spend | Impressions | Clicks | CTR | Avg. CPC |
|---|---|---|---|---|---|
| March (from the 2nd) | $1,090 | 54,741 | 2,648 | 4.84% | $0.41 |
| April | $5,633 | 292,003 | 11,019 | 3.77% | $0.51 |
| May | $11,580 | 478,673 | 18,941 | 3.96% | $0.61 |
| June | $14,691 | 494,776 | 22,711 | 4.59% | $0.65 |
| July (through the 14th) | $7,669 | 300,718 | 12,938 | 4.30% | $0.59 |
| Five-month total | $40,662 | 1,620,911 | 68,257 | 4.21% | $0.60 |
Holding that line at scale is what Nabo's Lead Aggregating & Reporting offering is for: the client doesn't have to watch cost per lead creep upward as budget grows, because someone already is.
Across the eighty-nine campaigns that make up the current lead-generation portfolio (the period from May 4 through July 14), $33,939 in spend produced 2,039 completed lead forms. That's a blended cost of $16.65 per lead, at a 4.28% click-through rate, across communities ranging from senior living to family apartments to small-town garden-style complexes.
Performance varies by community, as it should: a senior-living lease-up and a small garden apartment complex don't compete for the same renter. Aggregated across every campaign version run for each property since March, these communities stand out, whether on cost per lead or on sheer volume:
| Property | Total spend | Leads | Cost / lead |
|---|---|---|---|
| Sundance Boone | $207 | 28 | $7.40 |
| Foster Place | $841 | 102 | $8.24 |
| Meadow Wood | $206 | 21 | $9.81 |
| Sundance Atlantic | $207 | 19 | $10.91 |
| Lotts Landing Senior Apartments | $645 | 57 | $11.32 |
| Maple Place | $193 | 17 | $11.33 |
| Riverwalk Lofts | $1,713 | 140 | $12.24 |
Foster Place stands out on cost efficiency: 102 leads across two campaign rounds for under a thousand dollars total, at a 5.6% click-through rate well above the portfolio average. Riverwalk Lofts stands out on volume: 140 leads, more than any other property here.
Foster Place and Riverwalk Lofts are both featured on Nabo's homepage. Foster Place shows what property-specific creative (step three of How It Works) can do for cost efficiency at a small budget; Riverwalk Lofts shows what the same process can do at volume.
Of the eighty-nine campaigns in the portfolio, thirty-four are live today; the other fifty-five have been paused. That's not attrition; it's the mechanism. Properties get a new campaign build every few weeks: new creative, sometimes a new audience, and the older version gets stood down once the new one is proven out. It's the reason thirty-seven properties account for eighty-nine campaign builds in five months.
| Set | Campaigns | Spend | Leads | Cost / lead | CTR |
|---|---|---|---|---|---|
| Live today | 34 | $7,539 | 513 | $14.70 | 4.29% |
| Retired / rotated | 55 | $26,400 | 1,526 | $17.30 | 4.28% |
| Full portfolio | 89 | $33,939 | 2,039 | $16.65 | 4.28% |
The live set is running about two dollars leaner per lead than the portfolio's historical blend, which is roughly what continuous rotation is supposed to buy you, and roughly what it's buying here.
Nothing in this program required a rebrand or a big creative swing. It required running the same disciplined loop for five months, at increasing scale, without the wheels coming off: test, watch the cost per lead, retire what's slipping, and keep going. That loop is Nabo's Paid Online Advertising and Lead Aggregating & Reporting offerings, running exactly as described, at portfolio scale. That's the whole story.
All figures sourced directly from Meta Ads Manager for the PRE/3 Real Estate Management ad account, pulled July 14, 2026.
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