Advertising for affordable and low-income housing.

Building steady waitlists and filling income-restricted units for Milwaukee's Section 8, tax-credit, and affordable communities, without stepping on fair-housing rules.

Who this is for

• LIHTC and tax-credit communities that need qualified applicants year round.
• Section 8 and Housing Choice Voucher properties working to keep units leased.
• Income-restricted and mixed-income buildings balancing several rent tiers.
• Nonprofit and mission-driven operators who want results without a marketing hire.

The goal is usually a waitlist, not a scramble

Affordable units tend to turn over more slowly, but when one opens you want it filled fast. That only happens if there's already a healthy list of qualified renters waiting. Advertising builds that list steadily in the background, so a vacancy is a phone call, not a fire drill.

Advertising that stays inside fair-housing lines

Housing ads on Meta and Google run under a special housing category that removes age, gender, and narrow demographic targeting, and holds a wider geographic radius. So the qualifying can't happen in the targeting. It happens in the creative: clear income guidelines, plain eligibility language, and honest expectations set up front.

We build campaigns that way by default, and your team keeps final say on every piece of copy before it goes live.

What we run

1. We collect photos of the community and units, and turn them into honest, on-brand creative.
2. We write copy that states eligibility and income guidelines clearly, so the inquiries you get are the right ones.
3. We launch on Meta and Google under the housing category, then rotate creative so it stays fresh.
4. Inquiries route straight to your team, or we field and book the tours for you.

Our portfolio already includes income-restricted and senior communities. Lotts Landing Senior Apartments ran at $11.32 per lead across 57 leads. See the case study →

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